Aveda Gives Back
Community involvement is at the core of our mission as an Aveda Institute. We strive to embody the values put forth by Aveda founder, Horst Rechelbacher, who pioneered building relationships with communities globally and locally to further the cause of sustainability and responsible beauty.
This commitment not only reinforces our culture of compassion and community impact but also allows students to see firsthand the power of their efforts in making a difference beyond the classroom.
Tip For A Cause
Our "Tip for a Cause" program showcases our sustained commitment to supporting local charities. Each month, instead of conventional tips, guests are invited to contribute to a designated charity, allowing us to raise both funds and awareness. This initiative not only supports various causes but also educates our guests about the importance of giving back. In the last twenty years, our Institutes have raised over $1,000,000 for various charities.
Earth Month
During Earth Month, we intensify our efforts to live Aveda’s mission through fundraising and awareness events. For over a decade, our Institutes have raised over $500,000 for clean water initiatives through Charity:Water — a legacy of impact our students are proud to carry forward
In 2025, we turned our focus to urgent local needs, supporting Hearts With Hands in their mission to aid the rebuild efforts in western North Carolina following a devastating hurricane.
Breast Cancer Awareness
Every October, we dedicate the entire month to Breast Cancer Awareness, raising funds through raffles, bake sales, pink ribbon sales, and our signature Beauty for a Cure event, where discounted express beauty services are offered with 100% of proceeds donated. The campaign unites our students, staff, and guests, all wearing pink in solidarity to symbolize hope and support.
In 2024, we partnered with the Karen Wellington Foundation (KWF), whose mission is to put “FUN” on the calendars of women and families living with breast cancer by providing experiences, vacations, and special outings. This partnership deeply resonated with our students and guests, who rallied behind the cause.