Edwin Neill II Full Potential Student Competition

2023 Aveda Institutes Student Competition

This annual student award competition was created to memorialize one of the greatest motivators in the Aveda network.  A role model for all - Edwin Neill II not only believed in our mission, he lived it daily.  His greatest memory will be his contribution to the youth of the beauty industry.  The Edwin Neill II Full Potential Student Award emphasizes Edwin’s belief in team versus individual achievement, which he brought to our network.  

Each Aveda Institute will choose multiple students in each category for Cut, Color and Makeup to represent their campus.  If you are chosen to represent your Institute, you will work with a team to complete a before and after on a live model.  You will have the opportunity to work with a local professional photographer to capture the best representation of your work.   Aveda will announce the Top 3 teams on August 7th.  Winning team will receive tickets to Aveda Congress, September 23rd-26th in Minneapolis to support the Aveda Institute Segment on stage! Winning team will also receive a gorgeous handmade traveling Edwin Neill II trophy to proudly display on their campus for the year. 


Competition is open to all current Aveda Students who have tested out to
accept guests;

  • Students will be paired together in the categories of Haircut & Style, Hair Color and Makeup.  

  • You will create a transformative look on a model using Aveda Products.

  • Model must fill out Model Consultation form and be approved by Events Team.

  • Photographer will be provided for on location shoot.

  • Winning team will be awarded a prize trip to Aveda Congress 2023 in September to support the Aveda Institute Segment!

View 2022 Images

Preliminary Student Competition

Students can submit  into one category only:

  • Haircut & Style 
  • Hair Color 
  • Makeup

Submissions must be submitted in a Google Slide Presentation Format.  

Color and Styling Products MUST be AVEDA! 



  • Full Name
  • School & Program (cosmetology/esthetics) 
  • Category for submission
  • Instagram Handle


  • Photo of your work in the Category you are submitting for

    • Hair Cut/Style

    • Hair Color

    • Makeup


  • Why did you choose the Beauty Industry?
  • Why would you like to be considered for this competition?

Submissions will be Due to your school representatives by Friday, June 2nd, 2023.  Please share your Google Slide Presentation with the following representatives from your school. 

Submissions will be Due to the following emails:

Important Dates

  • Preliminary Due Date: Friday, June 2nd, 2023
  • Teams Announced: Wednesday, June 7th, 2023
  • Model Approval & Concepts: Friday, June 16th, 2023
  • Photoshoots: Week of June 26th-30th
  • Final Submission Due Date: Friday, July 7th, 2023
  • Winners Announced: August 7th, 2023

Aveda Congress Info

September 23-26 in Minneapolis, MN

campus teams

Schools will form up to 4 teams on each campus.  Each team will receive a final image, but only one team will be chosen to enter into the Aveda Edwin Neill Competition from each school.

Each Team will complete an overall look on a LIVE MODEL using skills in:

  • Haircut & Style
  • Hair Color
  • Makeup

Product + Service Packages

Save by combining your favorite services with select Aveda products!


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