Instagram is a place for your creativity and brand to flourish. It’s also a great social media platform to use to gain clients. Are you ready to stake your claim as an influencer on Instagram? Check out these tips to get started.
Create Your Brand
Take some time and determine what you want to promote. Pick a handle that is easily remembered. Create a clear, concise instagram bio. Decide ahead of time what style of photos (even if it’s the same filter for each) to post on Instagram. Vibrant, professional photos often work best. Pick your voice that you want to portray and stick with it.
Not only do you need to stay on brand with each post, you also need to stay consistent with the style of photos, and how often you post. It’s a good idea to create a calendar to plan ahead for future instagram posts in order to to be posting consistently.
Use the Right Hashtags
Hashtags are a great way to expand your reach on Instagram. Research hashtags within your brand to reach your target audience. Use a mix of general hashtags and local hashtags so you reach an audience that can book an appointment with you.
Creating content with a call to action is a good way to get followers to engage. Don’t forget to engage back with followers as well - answer questions, and let them get to know you. Just as if they were already #behindthechair.
Still on the fence about pursuing your career in beauty? Contact us today so we can anwer any lingering questions you may have.