Create a Marketing Plan for Your Salon & Spa

Creating an effective beauty salon & spa marketing plan can save time, money, gain new clients, and boost revenue for your salon & spa. 

While it can be easy to get lost in the weeds when developing a marketing plan for your salon & spa business, start with the big picture first and then dive into the details. 

First, Assess your past years number and performance. Figure out what worked well, what didn’t, and what would need a few tweaks to work well. Track, analyze, and assess your salon & spa metrics, and use your performance to lay the foundation for your business goals for the next year. Pay attention to these numbers:

  • Average number of appointments per month

  • Total revenue for the year and revenue by month

  • Number of new clients gained over the year

  • Total number of clients 

  • Number of followers on each social media platform

  • Number of website visitors 

Based on the past numbers, set realistic goals for the future within the budget that works for you.

Revamp your website and social media. Make sure your website and social media sites are always up to date, online booking and search engine are in working order, and being updated with deals, promotions, etc… often!

Focus on retail. If you sell retail items in your salon & spa, push those items!

Create an advertising plan. Perhaps your audience has more interaction on different social media sites? You may want to amp up the budget in that area and decrease what was spent in marketing  in other areas or vice versa. 

Pay attention to customer loyalty and retention. Take a look at what your customers respond to. Even the smallest thing like great customer service can go a very long way.

Complete Guide: How To Open a Salon & Spa

What Type of Salon & Spa Should You Open
Free Download: Salon & Spa Business Plan Template
What Software Do You Need for Your Salon & Spa
​​​​​​​

JOIN THE COLOR CLUB

Receive one color retouch per month with a complimentary conditioning masque for $40 a month!

Learn More

Beauty Blog

Brilliant Future Scholarship

We're excited to announce our annual Brilliant Future Scholarship. This is an opportunity for 2026 graduating high school seniors who start in our 2026 summer classes to be awarded a scholarship toward their education! GUIDELINES AND RULES To qualify for the Brilliant Future...

Best Updo Without the Headache

We’ve all been there: you spend forty minutes crafting the perfect sleek top-knot, only to have a throbbing tension headache set in before lunch. If you find yourself constantly reaching for the "undo" button on your updo, you aren’t alone. Traction alopecia and "hair...

How Often is Best to Trim Hair for Growth

When it comes to achieving long, luscious locks, many people think the secret lies solely in expensive serums or avoiding the salon altogether. However, at Aveda Institute, we believe in a more holistic approach. One of the most common questions our stylists receive is: “If I want my hair to...

Your Best Skin for Your Wedding Day

Your beauty radiates when you have your best, glowing skin. What better way to achieve that than by achieving the best skincare journey for you with Ultraceuticals? On your wedding day, you deserve to look your very best, and to prepare, get started with Ultraceuticals...

Glow Inside and Out with Ultraceuticals

Confidence is having glowing skin. What better way to achieve glowing skin on your skincare journey than to receive an Ultra Performance Treatment at Aveda Institute! Ultraceuticals is well recognized in the industry as a leader in developing award-winning, breakthrough cosmeceutical skincare...

Get the Skills to be a Beauty Professional