Create a Marketing Plan for Your Salon & Spa

Creating an effective beauty salon & spa marketing plan can save time, money, gain new clients, and boost revenue for your salon & spa. 

While it can be easy to get lost in the weeds when developing a marketing plan for your salon & spa business, start with the big picture first and then dive into the details. 

First, Assess your past years number and performance. Figure out what worked well, what didn’t, and what would need a few tweaks to work well. Track, analyze, and assess your salon & spa metrics, and use your performance to lay the foundation for your business goals for the next year. Pay attention to these numbers:

  • Average number of appointments per month

  • Total revenue for the year and revenue by month

  • Number of new clients gained over the year

  • Total number of clients 

  • Number of followers on each social media platform

  • Number of website visitors 

Based on the past numbers, set realistic goals for the future within the budget that works for you.

Revamp your website and social media. Make sure your website and social media sites are always up to date, online booking and search engine are in working order, and being updated with deals, promotions, etc… often!

Focus on retail. If you sell retail items in your salon & spa, push those items!

Create an advertising plan. Perhaps your audience has more interaction on different social media sites? You may want to amp up the budget in that area and decrease what was spent in marketing  in other areas or vice versa. 

Pay attention to customer loyalty and retention. Take a look at what your customers respond to. Even the smallest thing like great customer service can go a very long way.

Complete Guide: How To Open a Salon & Spa

What Type of Salon & Spa Should You Open
Free Download: Salon & Spa Business Plan Template
What Software Do You Need for Your Salon & Spa
​​​​​​​

JOIN THE COLOR CLUB

Receive one color retouch per month with a complimentary conditioning masque for $45 a month!

Learn More

Beauty Blog

Brilliant Future Scholarship

We're excited to announce our annual Brilliant Future Scholarship. This is an opportunity for 2026 graduating high school seniors who start in our July or August 2026 classes to be awarded a scholarship toward their education! GUIDELINES AND RULES To qualify for the...

Beyond the Chair: 5 Unique Career Paths for Aveda Grads

Think cosmetology school only leads to salon life? Discover 5 unexpected, high-paying career paths for Aveda Institute graduates beyond the chair. When you think of enrolling in a cosmetology school, your mind probably jumps straight to a bustling salon environment: cutting, coloring, styling,...

How to Build a High-End Beauty Portfolio

In the beauty and cosmetology industry, your resume is only half the story. Your portfolio is the ultimate proof of your talent, technical precision, and creative vision. It’s the visual handshake that introduces you to high-end salon owners, celebrity clients, editorial directors, and major...

The Ultimate Self-Care Saturday: A Full Spa Day for Under $100

We all know that feeling, the end of a long week where your shoulders are tight, your skin feels dull, and your social battery is firmly in the red. We dream of a luxury spa retreat, but the price tags at high-end resorts can often cause more stress than they relieve. What if you could spend an...

Behind the Chair: The Top 5 Skills You’ll Learn (That Aren’t Just Cutting Hair)

Stepping into the world of professional hair styling is about so much more than mastering the perfect fade or a seamless balayage. While technical prowess is the foundation of your education at Aveda Institute, what happens behind the chair transforms a student into a successful professional. If...

Get the Skills to be a Beauty Professional